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New Balance, 2022
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New Balance

Year2022
MediumSilver Print
Size24×18 cm
AvailabilityEditions available

The title of this image is New Balance, like the sneaker brand. But nothing here is soft, athletic, or supportive. The legs belong to a mannequin, posed high in stiletto heels under mall lighting. In the background, a real woman walks by, her stride almost aligning with the mannequin's shoe. For a second, they blend.

The photo plays with contrast: the name suggests comfort, but the heels suggest pressure—both literal and social. Heels change how you walk, how you're seen, how you're treated. They're not designed for ease, but they do something else: they speak.

If Lady Godiva had worn stilettos instead of riding a horse, maybe she wouldn't have needed to be naked. Maybe just walking in heels would've been enough.

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